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Hundreds of thousands of people visited the ‘Durexlabs’ website to find out more, with excitement amplified by global media and social networks.

But in a moving and enlightening video released yesterday (http://youtu.be/wpdd2eBvyXM), couples who volunteered to test the technology,eager to give their love lives an uplift,were surprised to learn the answer lay in a simple switch that had been right in front of them all along – the offbutton.

The video, which has received 765,025views in its first 24 hours, follows some of these beta testers on their emotional journey, highlighting the serious issue that we are becoming enslaved to technology. It has been released alongside a study by Durham University commissioned by Durex, which reveals that pervasive use of technology in relationships is seriously impacting how often we have sex, even cutting intercourse short and causing tensions in relationships.

Researchers from Durham’s Centre for Sex, Gender and Sexualities revealed that 40% of those interviewed have delayed sex because of technology, largely smart phones and tablets, with others reported hurrying sexual activity in order to respond to messages.Moreover, a third of the couples interviewed admitted to interrupting sex to answer their phone.  One participant said:“Sometimes I’ll be on Facebook and he’ll be on a sporting app while we are both in bed; we realise that we are literally sitting in bed together, but living in different worlds.”

KEY QUOTES AND STATS FROM THE QUALITIATIVE INTERVIEWS:

“When the first iphone was purchased by him I used to call it the third person in our marriage and I hated her with a passion, she used to sit between us, and I really disliked her… it has become a third arm for a lot of people”

“Sometimes I’ll be on Facebook and he’ll be on a sporting app while we are both in bed; we realise that we are literally sitting in bed together, but living in different worlds.”

“I may want sex and he might not be aware of that, because he’s distracted on his phone”

“In the last few months, I’ve tried to have a ban on her using her phone in the bedroom….. We’re now trying to use the bedroom for just sleeping and sex.”

“She loves her technology I'm not going to lie, she loves her phone. Sometimes it does feel like it's a relationship with her and her phone, she loves her phone and she's never really away from it”

” I’ve not delayed sex, I've faked an orgasm to speed it up to get back to work.”

·         40% (12 of 30) have delayed sex because of technology (most phones, but a couple tablets/laptops)

·         A third (10 of 30) participants have answered their phone during sex

http://youtu.be/wpdd2eBvyXM

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